Hypebeast -
27 Sep 2014 08:22

The viral sensation Thug Kitchen promotes its upcoming book with this short comedic video spot. Once primarily a Tumblr, the platform emphasizes that healthy eating -- beyond the fast food diet many consume in developed world -- is both attainable, quick and easy. To help promote its upcoming October drop, the video features heavily juxtaposed scenes as suburban living is paired with colorful thug-appropriate. With the rise of chef superstar Aunty Fee, Thug Kitchen has some competition, but chec...
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